ADAPTING YOUR BUSINESS MODEL FOR THE DYNAMIC COVID LANDSCAPE

The COVID-19 pandemic has changed consumer behavior worldwide. Retailers need to identify and implement current trends to help boost sales in an environment where less foot traffic is part of the ‘new normal’. Providing your customers with an easy to use, online shopping environment where they can remain socially distant but still purchase the products they need is crucial.

Our QuickCommerce online storefronts are focused on helping your garden center get up and running for online sales in minimal time, along with the features that consumers are now expecting of brick and mortar establishments, like local delivery (if applicable) and curbside pickup. Have a special requirement? We can incorporate that as well. Our storefronts are easy to use, rapidly deployed and can help move your business into a landscape that is now ‘high tech’ instead of ‘high touch’. Read More

MAILING LIST ACQUISITION

While your loyal customers are important, you should always be prospecting for qualified prospective ones to broaden your customer base and replace those lost to attrition.

Acquiring new customers is most effectively achieved through list acquisition, a service that we provide to our customers. Many marketing companies claim to have the “best” lists. All list come from the same source. We would like to be transparent and tell you how we come up with a mailing list that is uniquely constructed and most effective for your business.

We begin your list with those addresses in the area most likely to shop your location. This information is based on driving time, population density and project budget. Next, working with you, we identify and input the demographics that are conducive to your potential shopper (single family home, specific interests, income, age, etc.). Finally, our Axiom data source provides us with a list that meets these criteria. Read More

DIRECT MAIL AND YOUR MARKETING CAMPAIGN

With Direct Mail, your business can: Determine the best audience for your message. Mail’s targetability lets you focus media dollars on those most likely to respond. Choose what to measure – from offers to creative elements. You can then use this data to improve effectiveness. Reach almost anyone – virtually every consumer has a mailing address and reads mail on his or her own time. Tailor each mailpiece. Today’s technologies permit highly personalized messaging, offers, and graphics. Tap into countless creative formats. Mail can touch literally every sense through product samples, QR Codes and more. Learn more about your customers by sending a survey or including questions on a reply card. Read More