Video content is progressing rapidly as a vital component of your marketing plan. Are you taking advantage of this compelling tool? Here are some quick facts for you to embrace video content marketing:

1. Video can lead to direct sales – 74% who watch an informative video about a product, purchased that item.
2. Most information transmitted to our brain is visual – so videos boost engagement.
3. Videos build trust – watching a video gives consumers more confidence to purchase the items you are featuring.
4. Google loves videos – with longer viewing time, search engines are signaled that you have good content, hence moving you up in search engine rankings. 53 times more likely if you have a video on your site!
5. Video is easy to consume – video preference is obvious – showing and explaining makes it much easier to learn or absorb the information.
6. Email blasts with videos have a 96% higher click through rate – make sure you are using video in your email marketing.

No time to create videos? We’ve got you covered! Our solution series of professionally created horticulture videos are affordable, contain relevant copy and will make your video marketing SO easy! Call today or email to sign up!

Although important, branding is so much more than an attractive logo or catchy tagline. Oh, if it were only that simple!

A powerful brand conveys what your business does and what can be expected of you. It’s crucial to your business to know that your brand begins with, first and foremost, your customers’ experience. Your brand is born and comes to life in actions and relationships and is only reinforced, displayed, conveyed and enriched with your logo, tagline, marketing materials, website and social media presence

Effective marketing increases sales. Together, solid relationships and a clear branding plan will increase loyalty, turning customers into advocates, even campaigners, for your business, helping to organically grow your reputation and client base.

Garden Center Solutions is one of the few leading marketing strategy companies in the country that specializes in IGC branding. We’ve been serving independent garden centers for 18 years. We guide our clients through the process of brand development with a distinctive and effective approach combined with exceptional design.

Our offerings include:

Brand Strategy
Brand Implementation & Design
Brand Management

Visit igcbranding.com for additional branding information.